BeAppi designs and ships products that people actually feel something about — whether that's laughing at a furious laptop, feeling heard at 3am, or running a restaurant without the chaos.
Every BeAppi product starts from a single emotion and is built end-to-end in-house — design, engineering and launch.
Your Mac has feelings. And right now it's furious.
A menu-bar app that reads your MacBook's accelerometer to feel every slap and slam. The anger meter climbs, it talks back in a real voice, and at 100 it has a full meltdown and locks the screen until you say sorry.
You don't have to explain yourself to feel supported.
An AI mental-health companion that's always there — never judges, never makes you feel like a burden. Natural, warm conversation, a Siri-style voice mode, and built-in crisis detection. Free, forever.
Reservations without the per-cover tax.
A modern reservation platform for restaurants — an embeddable booking widget, a live floor & covers dashboard, and SMS/email confirmations. One flat price instead of OpenTable's per-head fees.
No agencies, no hand-offs. Every BeAppi product is designed, engineered and shipped by the same hands — so the details actually get done.
Every product begins with one emotion we want people to have — then we build everything backwards from that.
From accelerometer drivers to billing flows, native macOS to AI conversation — we go as deep as the product needs.
The voice line, the animation, the empty state. The 1% that makes software feel alive is where we spend our time.
Real products in real hands. We launch, listen, and keep refining until it earns a place on your screen.
We're an independent studio shipping our own products and partnering with a handful of clients each year. Our range is deliberately wide — a chaotic novelty app, a quietly serious mental-health companion, and a no-nonsense restaurant platform — because the craft is the same: build something honest, make it feel great, and put it in real hands.
If you've got an idea that needs the whole stack and a lot of care, we'd love to hear it.
Tell us about itWhether you want to license one of our products or start something brand new, drop us a line.
hello@beappi.co.uk